ARCADIA, Calif.—A retail store that sells only 3D eyewear opened in late June in the Westfield Santa Anita Mall in Arcadia, Calif., near Los Angeles.

The new venture, the first of its kind in the U.S., was started by a company called 3Dom (rhymes with freedom). It stocks designer and movie-themed brands including such as Look3D Eyewear, Oakley and Gunnar, as well as eyewear certified by Real-D, a leading technology supplier for 3D theaters.

Roma Goddard, CEO of 3Dom, told VMail she chose the store’s location as a test market because it is in a high traffic mall with a multiplex theater that shows all the latest 3D movies.

Currently, 3D theaters in the U.S. do not offer discounts to consumers who bring their own 3D eyewear to the movie. However, Goddard said “We’re hoping the movie industry will accept people having their own 3D eyewear, rather than paying a higher price when they go see a 3D movie and have the theater provide the glasses.”

3Dom also operates an online retail store and Goddard also runs RG Specs, an internet portal for 3D eyewear products and news.

via VisionMonday > 3D Eyewear Retail Store Opens in California.