In the last few days there has been a lot of controversy going on around the fact that Sony has announced that it plans to stop subsidizing the 3D glasses in movie theaters starting next year with the release of the movies “Men in Black III” and “The Amazing Spider-Man.” This has angered the National Association of Theater Owners in US that did not accept these news happily, and this was not the first try for big movie studio to stop subsidizing the glasses.

It has happened with 20th Century Fox back in 2009, but they have renounced their plan to stop subsidizing the 3D glasses after the same thing happened as is now happening with Sony. Will Sony do the same as 20th Century Fox is still not clear, but it is clear that unless this happens as an industry wide move the movie theater owners won’t be happy at all. But you know, there are already quite a few placer around the world where movie studios are actually not subsidizing the 3D glasses.

This can easily be arranged adjusting the profit distribution shares between the movie theater owners and the movie studios, however movie studios like Sony probably just want to move the cost for the 3D glasses to the theater owners. And this all could lead to a 3D ticket price increase or a decrease in the number of 3D movie projections, but it could also lead to a big market increase in one relatively new category of products – personal movie theater 3D glasses…

via 3D Glasses in Movie Theaters and Should You BYO 3D Glasses – 3D Vision Blog.